A new European brand campaign for Swiss herbal candy brand Ricola. We refined the Ricola logo for a more modern era, and created a new concept for the brand, based on a tongue-in-cheek jab at modern-day health fads and suggesting that the consumer just try Ricola instead. The campaign was adapted into 12 languages for a Europe-wide rollout. My partner Ilayda and I accompanied the production, Ilayda creating headlines and overseeing the voice over  recordings, and I creating the key visual as well as accompanying OOH and digital assets.