"I’m Lara, an art direction demon sent to earth to make things rad as hell."
My vibe:
Creating groovy and sleek brand experiences informed by design skillz, compulsive perfectionism and an understanding of human psychology.
Stuff to wow you:
I am an art director. Together with my partner Ilayda Erbas, I create cool shit at Jung von Matt Havel in Berlin.
I've worked on projects for Volkswagen, Opel, SHARENOW, WWF, OREO, Silhouette, Ricola, and many more.
Before Jung von Matt, I have had experience at cool places like
M&C Saatchi Abel, 360i, DDB, and McCann.
I'm also obsessed with getting things right (someone recently suggested I should see someone about this), but for me this WORKS. Every detail of my life is planned and perfected, down to the last pixel, thread, step or sauce.
The same goes for my work.
Experience
M&C Saatchi Abel Cape Town
January 2018 - September 2018
Art Director - Intern
360i New York
October 2019 - December 2019
Art Director - Intern
DDB Voltage Berlin
January 2020 - March 2020
Art Director - Intern
McCann London
July 2020 - September 2020
Art Director - Intern
JvM Havel Berlin
January 2021 - April 2022
Junior Art Director
JvM Havel Berlin
April 2022 - Present
Art Director
Education
Stellenbosch University Stellenbosch
January 2015 - December 2017
B.A. Humanities
Red&Yellow Cape Town
March 2016 - April 2016
Marketing Course
Red&Yellow Cape Town
July 2016 - September 2016
Digital Marketing Course
Miami Ad School Hamburg
October 2018 - December 2020
Art Direction Portfolio
Steinbeis University Berlin
October 2018 - December 2020
M.Sc. Business Management
For my full CV, drop me an email.
Capabilities
Art Direction
Graphic Design & Branding
Voiceover Work
UX/UI Design
Awards
Epic Awards - Silver Radio Advertising
Deutscher Digital Award - Shortlist
TROY Awards - Gold
TROY Awards - Silver
TROY Awards - Bronze