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"I’m Lara, an art direction demon sent to earth to make things rad as hell."

My vibe:

Creating groovy and sleek brand experiences informed by design skillz, compulsive perfectionism and an understanding of human psychology.  

Stuff to wow you:

I am an art director. Together with my partner Ilayda Erbas, I create cool shit at Jung von Matt Havel in Berlin.
I've worked on projects for Volkswagen, Opel, SHARENOW, WWF, OREO, Silhouette, Ricola, and many more. 

Before Jung von Matt, I have had experience at cool places like
 M&C Saatchi Abel, 360iDDB, and McCann

I'm also obsessed with getting things right (someone recently suggested I should see someone about this), but for me this WORKS. Every detail of my life is planned and perfected, down to the last pixel, thread, step or sauce.
The same goes for my work. 


M&C Saatchi Abel Cape Town

January 2018 - September 2018

Art Director - Intern

360i New York

October 2019 - December 2019

Art Director - Intern

DDB Voltage Berlin

January 2020 - March 2020

Art Director - Intern

McCann London

July 2020 - September 2020

Art Director - Intern

JvM Havel Berlin

January 2021 - April 2022 

Junior Art Director

JvM Havel Berlin

April 2022 - Present

Art Director


Stellenbosch University Stellenbosch

January 2015 - December 2017

B.A. Humanities

Red&Yellow Cape Town

March 2016 - April 2016

Marketing Course

Red&Yellow Cape Town

July 2016 - September 2016

Digital Marketing Course

Miami Ad School Hamburg

October 2018 - December 2020

Art Direction Portfolio

Steinbeis University Berlin

October 2018 - December 2020

M.Sc. Business Management

For my full CV, drop me an email.


Art Direction

Graphic Design & Branding

Voiceover Work

UX/UI Design


Epic Awards - Silver Radio Advertising

Deutscher Digital Award - Shortlist

TROY Awards - Gold

TROY Awards - Silver


TROY Awards - Bronze

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