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"I am Lara, an art direction demon sent to earth to make things rad as hell."
My vibe:
Creating groovy and sleek brand experiences informed by compulsive perfectionism and a deep understanding of human psychology.
Stuff to wow you:
I am senior art director. Together with my partner Ilayda Erbas, I create nice things at Jung von Matt Havel in Berlin.
Before Jung von Matt, I have had experience at cool places like M&C Saatchi Abel, 360i, DDB, and McCann.
I'm also obsessed with getting things right (someone recently suggested I should see someone about this), but for me this WORKS. Every detail of my life is planned and perfected, down to the last pixel, thread, step or sauce.
The same goes for my work.
Experience
Jung von Matt Havel Berlin
January 2024 - Present
Senior Art Director
Jung von Matt Havel Berlin
April 2022 - January 2024
Art Director
Jung von Matt Havel Berlin
January 2021 - April 2022
Junior Art Director
McCann London
July 2020 - September 2020
Art Director - Intern
DDB Berlin
January 2020 - March 2020
Art Director - Intern
360i New York
October 2019 - December 2019
Art Director - Intern
M&C Saatchi Abel Cape Town
January 2018 - September 2018
Art Director - Intern
Education
Miami Ad School Hamburg
October 2018 - December 2020
Art Direction Portfolio
Steinbeis University Berlin
October 2018 - DNF
M.Sc. Business Management
Red&Yellow Cape Town
July 2016 - September 2016
Digital Marketing Course
Red&Yellow Cape Town
March 2016 - April 2016
Marketing Course
Stellenbosch University Stellenbosch
January 2015 - December 2017
B.A. Humanities
For my full CV, drop me an email.
Awards
Capabilities
Young Lions Germany Finalist
Epica Awards - Silver Radio Advertising
Deutscher Digital Award - Shortlist
TROY Awards - Gold
TROY Awards - Silver
TROY Awards - Bronze
Art Direction
Film
Graphic Design & Branding
Voice Over
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