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EMPOWERED

BY LIGHTNESS

Roles
Creative Director - Franziska Krüger, Anne-Marie Brandner
Art Director - Lara Wellner, Diego Margini
Copywriter - Ilayda Erbas

 

For the new Silhouette International brand campaign, we wanted to elevate this legendary eyewear brand and refresh it for a younger market. Using the USP of feather-light frames, my partner Ilayda and I came up with the Empowered by Lightness concept, showing floating forward-thinking individuals for a strong but elegant look.