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DON'T DICK AND PIC

Roles
Creative Director - Franziska Krüger, Anne-Marie Brandner
Art Director - Lara Wellner, Agnieszka Kalwak
Copywriter - Ilayda Erbas

 

In 2022 we wanted to create something big and unexpected for our men's health client GoSpring. So we decided to do a campaign about a problem that 1 in 3 woman suffer from: receiving unsolicited Dickpics. We created a film showing the reactions of women upon receiving one of these unsightly images, showing men that not only is it gross, but also a crime. Our client created a campaign website to share information on the topic, and how victims can get help. Our campaign was discussed widely in the media, with many prominent influencers discussing the issue, as well as articles and an episode of German tabloid program Taff dedicated to it.