Showing the danger of taking a selfie while driving

Client

Deliverables

Print

Roles

Art Director - Me

Creative Director - David Unger

Creative Director - Marco Lemcke

 

A print campaign showing the sometimes fatal consequences of taking a selfie while driving.

Selfie culture has spread to the roads. Research by AT&T found that 17 percent of drivers have admitted to taking selfies while driving. Young people especially find it hard to resist. These print ads for Volkswagen create awareness about the danger and lasting consequences of taking selfies while driving. 

Published on Ads of the World here