Calling out racism through real stories

Client

Deliverables

Social

Roles

Art Director - Me

Copywriter - Max Liebau

Creative Director - Ilies Terki

 

Giving a voice to victims of racial profiling.  

Using actual voice recordings sent to us by people who encountered racist incidents in their lives, we created animated shorts and posted them on our Instagram page.  

 

Our first film tells Jarrod's story. 

 

1

People send us their stories, in the form of voice messages, via Instagram DM or WhatsApp.

2

An illustrator and animator are selected to portray the victim's story.

3

The final story is posted on our instagram account.