Calling out racism through real stories
Art Director - Me
Copywriter - Max Liebau
GIVING A VOICE TO VICTIMS OF RACIAL PROFILING.
Giving a voice to victims of racial profiling.
Using actual voice recordings sent to us by people who encountered racist incidents in their lives, we created animated shorts and posted them on our Instagram page.
Our first film tells Jarrod's story.
People send us their stories, in the form of voice messages, via Instagram DM or WhatsApp.
An illustrator and animator are selected to portray the victim's story.
The final story is posted on our instagram account.