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ECHTER URLAUB

Roles
Creative Director - Franziska Krüger, Anne-Marie Brandner
Art Director - Lara Wellner
Copywriter - Ilayda Erbas

 

Holiday home rental brand Landal needed a brand update, so we gave them a new, sleeker logo and an overhaul of their look and feel. We wanted to express that holidays don't need to be waiting for hours at the airport, or checking off 100 places to see before you die lists, but rather taking some time to lose yourself in nature and create memories with the people you love. A mixed media look and feel was chosen, for which I created the CI Guidelines and hundreds of social media assets.